TVImagine a world without television.... Today that is unimaginable; such is the power of television. It’s a growing medium that remains at the heart of popular culture and has become entwined in the fabric of our modern lives. Such is its ability to mix moving imagery, sound and text that it stimulates the brain in ways that other mediums can’t, and creates a powerful and lasting message. Television is also a social medium – we watch it together and it provokes discussion over the water cooler at work. What other medium allows advertisers to reach so many people in short space of time and provoke such debate? RadioWe can’t always watch TV but, our opportunity to listen to the radio remains as strong as ever. When listening to the radio we are usually engaged in another activity and are listening because we want to raise our spirits. Whether it is being stuck in traffic on the drive home from work or at work, radio has a captive audience. It has a low level of advertising avoidance – how often have you switched stations when an advert has come on? Radio can also create a form of friendship. We listen because we want our spirits raised, and this is a valuable way for an advertiser to be portrayed. Sponsorship allows this to be extended further when the presenter refers to ‘our friends at' Radio is a fantastic medium for local companies to create a strong brand message in a targeted and cost effective way. With whichever medium we can help ensure the right audience is reached and they hear the right message.
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